Adam's Hometown Market Gives Away a Complete Backyard Barbeque and Wins Beef Backer Award®

Adam's Hometown Market was the winner of the Independent Category 2008 Retail Beef Backer® Award. Based in Cheshire, Connecticut, the chain has nine stores in Connecticut and Massachusetts. Adam's received the award for their participation in beef checkoff-funded programs and also for a special promotion to give away a free backyard barbeque.

The meat departments did an outstanding job to promote beef throughout their stores. They participated in several beef checkoff-funded programs including Summer Grilling promotions, Easy Fresh Cooking^®, Beef Value Cuts and Beef Training Camp.

Adam's also initiated their own successful promotion to reward customers who made beef purchases. The Adam's "Sizzlin' Summer SweepSTEAKS" allowed customers to enter into the contest each time they used their rewards cards when making a beef purchase in July 2008. The winner received all the important ingredients for a complete backyard barbeque including a Weber® gas grill, Flat Iron steaks and side dishes for a party of eight, a grilling tool set and a BEEF apron. If a customer did not receive the grand prize, there was still hope to win something; one customer at each store received $100 worth of groceries.

The promotion resulted in ten happy customers and a five percent increase in beef sales compared to the same period last year.