Price Chopper Promotes Roasts with Pop-Up Timers Just in Time for the Holidays

To make the most of roast sales during the holiday season and to encourage shoppers to plan their holiday meals early, Price Chopper teamed with the beef checkoff and the New York Beef Industry Council (NYBIC) to run a promotion featuring pop-up cooking timers in roasts. The promotion, which ran from November 2007 through January 2008 in 117 stores throughout the greater New England and New York markets, also included a consumer sweepstakes for a holiday carving set earned through the store’s AdVantage Card Program.

The promotion capitalized on the two things customers crave during the busy holiday season: convenience and saving time. Tim Toussaint, Meat Buyer/Merchandiser for Price Chopper, said “Customers felt that the pop-up timers made their lives much easier. With all the craziness surrounding the holidays, the promotion helped them get their meals planned well before their families arrived.”

Price Chopper marketed the promotion with these POS materials:

• Feature ads in the store’s weekly circular and on their Web site
• One double-sided 22x28 poster per store
• Four ironman signs per store
• Holiday roast recipe pamphlets

Other steps taken to help ensure the success of the promotion were training the meat associates how to insert the timers in the roasts and providing them with talking points about the timers to help answer customers’ questions.