American Heart Association Point-of-Sale

Appeal to your health-conscious customers by placing signage and other point-of-sale materials in your meat department promoting your American Heart Association-certified beef cuts.

Using the American Heart Association POS and the Heart-Check mark is proven to increase sales throughout your meat department - more than 83 percent of consumers have an aided awareness of the Heart-Check mark, and nearly 75 percent of primary grocery shoppers say the Heart-Check mark improves the likelihood that they'll buy a product.

Once your certification process is complete, contact our Account Development Team or Cheryl Hendricks with NCBA to order POS or work with our team to create materials customized for your store’s use. Refer to the examples below for ideas on how to market the certified cuts at the point of purchase.