Join the Digital Revolution

"Beef. It's What's for Dinner." has its own Facebook page! Why does this matter to you? Because Facebook is a social utility that helps people communicate more efficiently with their friends, families and coworkers; it gives people the power to share and makes the world more open and connected. If people join a Facebook page dedicated to beef, it creates a sense of community around a product that you sell, so it's in your best interest to get the word out to them about it. It's an easy way to keep beef top-of-mind with your customers.

Placing the Facebook logo on your homepage, with a link to the "Beef. It's What's for Dinner." page, makes your store instantly more accessible to a younger group of shoppers. They appreciate that you know what's going on and what is current and relevant to them. Go a step further and create a page for your store! Then, users can become "fans" of your store, and your page will show up on their profile for all their friends to see.

It's free advertising, and can be good word-of-mouth. Just be sure that if you create a place for users to make comments that you monitor it regularly and immediately address negative issues. These are vocal, passionate consumers who want their voice heard and who want action. Be sure to give it to them, and they will be loyal to you and your store for years to come.