Guide to Beef Nutrition Messages

The Nutrition Facts Label is Only the Start

To complement your on-pack nutrition labeling, use these messages in your weekly circulars, or create on-pack labels, POS materials and consumer brochures to share beef’s positive nutrition story with your shoppers.

Nutrient Content Claims*

       

Lean Beef Messages*

       
  • Beef is an excellent source of protein.
  • Beef is an excellent source of zinc.
  • Beef is an excellent source of vitamin B12.
  • Beef is a good source of vitamin B6.
  • Beef is a good source of B vitamins.
  • Beef is a good source of iron.

*These statements meet guidelines set by the FDA. Use as-phrased in any merchandising materials. 

       
  • Lean on Beef.
  • Go lean with protein.
  • Discover delicious lean beef.
  • Savor the flavor of lean beef.
  • Lean beef can be a regular part of a heart healthy diet.
  • A serving of lean beef has less than 180 calories per serving.
  • A serving of lean beef has less than 10 grams of total fat.
  • A serving of lean beef has less than 95 mg of cholesterol.

*Use lean messaging only for specified lean cuts.

Protein Messages

       

Vitamins & Minerals Messaging

       
  • Beef’s protein helps you maintain healthy muscles & bones.
  • Beef’s protein helps you maintain a healthy weight.
  • Beef’s protein acts as a building block for muscles, and helps your metabolism.
       
  • The iron in beef is important to the mental development in children.
  • The iron in beef helps give you energy for daily activities.
  • The B vitamins in beef help your body turn food into energy.
  • The zinc in beef helps maintain a healthy immune system.
  • The zinc in beef helps your body fight colds and flu.

Read on for impactful statistics and expanded information to include in consumer brochures, retailer magazines or other opportunities where space allows.

Promote Beef’s Protein

  • The protein in beef is a powerful nutrient that helps with maintaining a healthy weight, building muscle and fueling physical activity.
  • Not all proteins are created equal. Lean beef is a complete high-quality protein that contain all the essential amino acids your body needs for optimal health.
  • Lean beef supplies significantly fewer calories and more nutrients than some vegetable proteins.
  • Lean beef provides more nutrients in fewer calories than most other animal proteins.
  • A 3-oz. serving of lean beef provides about the same amount of protein as…
       o    7 tbsp. (680 calories) of peanut butter
       o    1½ cups of beans, but in half the calories
       o    28 cups of spinach to get the same amount of protein found in a 3-oz. serving of lean beef.
  • Despite the common misperception, most Americans are not over-consuming protein.
  • Because protein promotes satiety, eating a protein-rich meal or snack makes you feel full longer, and satisfies cravings faster.

Lean on Beef

  • Americans’ favorite cuts of beef like Tenderloin, Top Loin (Strip Steak) and 95 percent lean Ground Beef each have 10 essential nutrients for less than 10 grams of total fat in 3 oz. of beef.
  • Calorie-for-calorie, beef is one of the most naturally nutrient-rich foods. A 3-oz. serving of lean beef contributes less than 10% of the calories in a 2,000-calorie diet, yet it supplies more than 10% of the Daily Value for 10 essential nutrients.
  • New research shows that eating lean beef even daily, as part of a heart-healthy diet and lifestyle, can improve cholesterol levels.
  • A recent study shows that heart-healthy diets containing daily lean beef improved cholesterol levels.
  • Lean beef can be a regular part of a heart healthy diet.

Beef’s Essential Vitamins & Minerals

  • A 3-oz. serving of lean beef is an excellent source of six nutrients (protein, zinc, vitamin B12, vitamin B6, niacin and selenium) and a good source of four nutrients (phosphorous, choline, iron and riboflavin).
  • Beef is the food supply’s most easily absorbed source of iron and zinc.
  • Research shows the iron, zinc and B vitamins found in beef play an essential role in developing and maintaining cognitive ability across the lifecycle.
  • Beef is an excellent source of vitamin B12, an essential nutrient that is not readily available in plant protein sources, which may be a beneficial tool to add to your anti-Alzheimer’s arsenal.
  • A 3-oz. serving of lean beef provides about the same amount of…
       o    Zinc as 20 oz. of chicken breast
       o    Zinc as 42 oz. of white tuna
       o    Iron as 3 cups of raw spinach
       o    Iron as 9 oz. of chicken breast
       o    Iron as 25 oz. Atlantic farmed salmon
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