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Cool Weather Comfort Food

In the next few weeks, the transition from summer to fall will be complete, and your customers' dinner goals will shift with the season. As temperatures drop and the sun sets a little earlier, your customers begin to crave heartier meals with more substance. Help your customers discover that beef is the perfect ingredient for countless comforting fall recipes.

There are plenty of delicious recipes available online for your customers to use. Create recipe cards that have a comforting beef recipe on one side, directing customers to your store's Web site and BeefItsWhatsForDinner.com for additional recipes and cooking tips on the other side. Use recipes available on the Beef & Veal Ad Planner, such as:

Yankee Pot Roast – a traditional pot

Top 10 Fall Cuts Average Pounds Sold, October & November 2005 - 2007
Rank	Cut Name	Avg. Pounds Sold
Ground Beef (All Categories)		63,315,173
1	Beef Chuck Under Blade Pot Roast Boneless	26,648,572
2	Beef Top Round Steak Boneless	25,675,577
3	Beef Bottom Round Roast Boneless	24,090,175
4	Beef Ribeye Steak Boneless	19,107,180
5	Beef Loin Top Sirloin Steak Boneless	17,679,501
6	Beef Top Loin Steak Boneless	15,513,227
7	Beef For Stew Boneless	15,491,801
8	Beef Loin T-Bone Steak Bone-In	13,243,836
9	Beef Ribeye Steak Bone-In	12,380,027
10	Beef Cubed Steak Boneless	10,773,630
Source: FreshLook Marketing Total U.S. Top 10 Beef Cuts based on a 3-year average of pounds sold in September and October 2005, 2006 and 2007.

roast recipe, but frozen stew vegetables make this one a convenient customer favorite.

Cowboy Beef Stew is delicious when fresh out of the pot. Suggest that your customers make a double recipe, and freeze the extra. Leftovers can be quickly warmed up in the microwave when they are in a rush to get dinner on the table.
Salisbury Steak with Mashed Potatoes takes less than a half hour to make and provides the "stick to the ribs" feeling your customers are seeking.
Italian Beef and Pasta brings spice and substance to the dinner table. While the braising method does take a bit longer, this is a delicious, potentially romantic meal for a cozy Saturday evening.
Chilly Day Beef Chili is meant to be made in a slow-cooker. Set the time and temperature in the morning, and dinner is already done when your customers walk through the door after work. Use leftover chili as topping for fries or potato skins.

Merchandise your meat case with delicious sides or helpful menu items such as beef broth, cans of diced or crushed tomatoes, bagged stew vegetables, corn bread and biscuit mixes as well as fresh breads and rolls. Don't forget dessert! Chilled cookie dough or fresh items from your store's bakery turn a one pot dish into a complete meal in no time!

Lure customers to your department by preparing one of the slow cooker recipes above – let the wonderful aromas guide them! Or demo one of these great recipes, allowing your customers to discover that beef is the perfect ingredient in comfort food recipes when they taste it for themselves.

When you take the simple steps mentioned above, sales will soar as your meat department becomes a comforting stop for your customers this fall.

For more recipes or photos, visit the Beef & Veal Ad Planner.