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Merchandising
America’s Beef Producers are your partners in maximizing your marketing and merchandising efforts at the meat case. The following merchandising resources are updated regularly. Visit often for tips and tools that will help you improve your bottom line.
- The Beef and Veal Ad Planner
- Find everything you need to spice up your weekly flyers, television ads and more. With tempting recipes, plated photos and fresh beef and veal cut photos, we provide the tools necessary to create an effective ad campaign.
- Beef Training Camp
- Educate your meat department staff on the a-to-z’s of beef. Whether you’re a small local chain or a large national company, Beef Training Camp provides the tools to meet your needs.
- Easy Fresh Cooking®
- The new Easy Fresh Cooking program provides retailers with on-pack labels and other POS materials for the entire meat case and builds upon the success of Beef Made Easy. The program applies valuable information gained from the Protein Labeling Study.
- Beef Cut Charts
- Familiarize your associates with the various beef cuts and where they come from.
- URMIS
- How is your beef category performing? Which cuts are selling well and which cuts should be phased out? How can your customers better find what they are looking for in your meat case? URMIS is your answer.
- Seasonal Merchandising
- To be successful, each season requires a different approach as you manage your meat department. Discover seasonal tips here.
- Customer Handouts
- To help you communicate with your customers, we've developed customer handouts that allow you to serve them better by providing timely information to address their needs.
- Answers to Your Customers' Beef Questions
- This new beef check-off funded brochure has all the information your meat associates need answer all your customers' questions about beef.
- Promotional Calendar
- There are opportunities all year for you to tie into national promotions to increase beef sales in your retail operation.
- Nutrition
- Beef is one of the most nutrient-rich foods – but many of your customers will not know this unless you tell them. Utilize the information contained within these pages to do just that.
- Hispanic Marketing
- Learn more about your Hispanic customers and get tips on the best ways to reach them.
- Veal
- Whether searching for the perfect recipe for a candlelight dinner, or just a delightful meal alternative, having veal in the meat case ensures your customers variety.
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