Beef Value Cuts
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Discover the Next Frontier in Value-Added Cuts!
Four new cuts from the Chuck Roll are now available. Learn more about these delicious cuts and why your customers will be excited to see them in your meat case:
- Beef Chuck Eye Roast Boneless
- Beef Chuck Eye Country Style Ribs Boneless
- Beef Chuck Eye Steak Boneless
- Beef Chuck Under Blade Center Steak Boneless (Denver Cut)
Downloadable fact sheets and cutting guides for these cuts are also available. |
With the economy in turmoil and customers looking to add value to their shopping trips, now is a great time to add the Beef Value Cuts to your case. These cuts add variety and flavor to your customers' shopping carts at a great price.
What are Beef Value Cuts? They are 10 new steaks and roasts that fill the price/value "void" between premium steaks and ground beef at retail. The great value of these cuts is one of several successful messages retailers have used to introduce them to their customers.
More and more retailers are realizing the benefits of bringing these cuts into their meat cases. In fact, the number of retailers offering one or more Beef Value Cuts in the meat case increased from 1,000 in 2001 to more than 9,000 in 2006. One of these retailers, Big Y, was highlighted in a Retail Spotlight in the March 2007 Retail Beef Blast. They saw immediate results when they introduced Flat Iron steaks to their full-service case.
Sales of Beef Value Cuts continue to increase. These recent increases are due in large part to highly visible case-ready programs, like Kroger's, that have made the flat iron more accessible at retail. Take a look at the graphs below to see how Beef Value Cuts sales have grown over the last several years while accounting for a greater share of sales of shoulder and round cuts:
 Beef Value Cuts Movement
Beef Value Cuts Share of Total Shoulder & Round Cut Sales
Learn more about this program and the cuts that are considered Beef Value Cuts.
Review the resources designed to help you launch Beef Value Cuts.
Note: While all the cuts may not be available at all retailers at all times, the two most widely available Beef Value Cuts at retail are the Flat Iron and Petite Tender.
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