2012 Promotional Calendar
Promotions are a key component to increasing incremental sales in the supermarket and while rising food and energy costs will weigh on consumers’ purchasing behaviors, we’ve introduced the following promotions to offer purchase incentives and draw shoppers to your stores.
Check back often as more updates are posted throughout the year!
If you are interested in learning more about promotions, contact your Retail Marketing Manager.
| April 1- May 30, 2012; June 10 - July 30, 2012 |
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| Bud Light “Carne Asada” Grilling
This targeted bilingual “Carne Asada” promotion will help retailers stimulate beef sales around two of the top grilling holidays – Memorial Day and Independence Day – in key Hispanic markets: CA, CO, FL, IL, NY and TX.
Program Elements:
• Bilingual pocket guides with beef recipes, coupons and rebates
• Bilingual point-of-sale materials, header cards and caps displays
• $10.00 Mail-In Rebate for beef in states where beer purchase is required
• $6.00 Mail-In Rebate for beef in states where beer purchase is not required
• Total Circulation: 200,000 rebates per promotional period
• Money-saving coupons for Herdez salsas, KC Masterpiece and Kingsford Charcoal products
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April 15 – September 3, 2012 |
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Build a Better Burger Recipe Contest and Cook-Off
Sutter Home Wines (Trinchero Family Estates), Wholly Guacamole, Real California Cheese and King’s Hawaiian
As the longest-running retail promotion in its category, the Build a Better Burger® Recipe Contest and Cook-Off is also one of the most popular and successful. Now in its 22nd year, the Build a Better Burger contest solicits creative and flavorful burger recipes and selects the top 10 finalists to travel to the National Cook-Off Finals. The winner is judged on creativity, taste and visual appeal and receives $100,000 in the beef category.
Program Elements:
• Full-page FSI that drops May 13 and includes a coupon offer for one free pound of fresh beef (up to $3.00) with a purchase of a Wholly Guacamole product and King’s Hawaiian Sandwich Buns
• FSI circulation: 45 million households
• Money-saving coupons for California Cheese, Wholly Guacamole, King’s Hawaiian and Sutter Home products
• Themed mass displays in approximately 10,000 stores including base wraps and case cards.
• Bottle-neck coupon booklets including an offer for $1.00 off fresh beef with purchase of Sutter Home wine, and other product offers
• Summer satellite radio spots will run May through July 1
• Recipe submission at BuildABetterBurger.com begins April 15, 2012 products
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June 1- August 30, 2012
Kikkoman Steak Kabobs
This new partnership with Kikkoman® will promote beef and the ease and convenience of grilling kabobs during key summer promotional periods this season. This year’s program will combine Kikkoman® sauces and marinades and lean beef steak cuts.
Program Elements:
• FSI (Free Standing Insert) Date: Sunday, June 3, 2012
• FSI Circulation: 40,750 MM
• Featuring $2.00 off Beef coupon with Kikkoman purchase
• Checkoff recipes will be featured showcasing steak kabobs
August 1- September 30, 2012
Corona® Extra & Corona® Light Tailgating
We are partnering with Corona® to promote the great combination of beef and an ice cold beer during the summer. This year’s program will combine Corona® Extra and Corona® Light, giving consumers a great mail-in rebate of $10 off fresh beef with purchase, complete with in-store displays.
Program Elements:
• Mass retail displays including single case cards, dress kits, neckers, and shelf talkers in approx.12,453 locations across the country
• Rebate Coupon or Mail in Rebates– featuring $10.00 off fresh Beef
• Digital Campaign incorporating the Beef Checkoff into Facebook, web videos, etc.
• Checkoff recipes will be used showcasing beef for grilling
 
Please check back periodically to see updates and additions to the promotional calendar.
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