Beef Recipes Meet the Lifestyle Needs of Household Cooks

Customers Want Variety, Simplicity

Customers want variety and simplicity when it comes to cooking meals, according to recent beef checkoff-funded research involving focus groups and a nationally representative online survey. Your customers are actively seeking recipes that are not only tempting to the palate but hassle free and economical. Learn what recipes your customers are looking for and help them discover delicious beef-inspired meals for increased sales in your meat department.

Since household cooks are searching for highly effective recipes, it is important that recipes succeed on a variety of levels and, above all, achieve family acceptance. To help guarantee success, the recipes you supply should meet a few requirements.

The best beef recipes include:

• A small number of ingredients (5 or 6 is ideal; no more than 10)
• An economical choice (does not involve the use of expensive ingredients)
• Short preparation time (30 minutes or less)
• Clear, simple language
• Familiarity with a twist
• Easy clean-up

The recipes should also have:

• An appealing name (short, descriptive, appetizing, and conveys ease of preparation)
• A clean layout
• A mouth-watering picture
• Informative, reassuring nutritional information

Be sure to provide your customers with a variety of recipes, including ones that appeal to both sexes. While women continue to prepare most meals, many men cook beef recipes at home and are especially attracted to meaty dishes, spicier foods, and outdoor grilling.

By providing your customers with recipes that meet their busy lifestyle, you will not only make mealtime interesting, you will increase your potential beef sales.

Conveniently download mouth watering recipes and photos from the Beef Recipes & Photography section. For additional information, contact the Marketing Team.